War for Marketing Automation Talent
A guide to in-house v outsourcing Marketing Automation skills
As the world of B2B marketing adapts to the changing buying landscape, Marketing Automation spend is set to explode from $11.4 billion to $25.1 billion by 2023.

This 120% growth means that Marketing Automation is now a mainstream discipline. However, with UK unemployment currently at its lowest rate since 1975, there is a massive war for talent - demand is increasing for a limited supply of genuine Marketing Automation expertise.

40% of organisations using Marketing Automation state that lack of skills and expertise is their biggest challenge to Marketing Automation success and so this war for talent is affecting marketing’s impact as a result.

So how can you and the marketing department win the war for Marketing Automation talent and develop a successful Marketing Automation strategy? There are 4 options available to you which we will explore further in this report…

  • Keep Marketing Automation inhouse
  • Outsource Marketing Automation delivery
  • A hybrid between inhouse and outsource
  • Simplification tools to make Marketing Automation more efficient