The State of Marketing Automation
Budgets, Benchmarks & Trends Report
Whilst the need for and adoption of Marketing Automation is high across the industry, there is a prevalent gap between what businesses expect and the reality of what can be delivered.
Despite the underlying challenges that exist across all regions around skills development and talent management, Marketing Automation is here to stay.
These insights, and more, emerge from the State of Marketing Automation Adoption & Usage report - the first of it's kind. This report uncovers how businesses across the world understand and use Marketing Automation in 2019, the difference between the expectation and reality of adoption, the skills gap across the industry and how Marketers will be investing their budget in 2019 and beyond.
Help make sense of MarTech with the opinions from over 200 global marketing leaders by downloading this free report.