Key Considerations Before Migrating Your Marketing Cloud or Marketing Automation Platform

In our recent State of Marketing Automation Report, over 30% of marketers said they were looking to migrate or change Marketing Automation or Marketing Cloud platform in the next 12 months.

As a consultancy focused on helping organisations optimise their MarTech investment, this alarmed us. Migrating any marketing technology platform is a time and resource intensive project. The potential to disrupt business as usual in Sales and Marketing departments is huge.

Is it really worth migrating platform or are you best to try and optimise what you already have?

This guide helps you understand the key considerations for change and whether you can resolve these without migrating.

But perhaps there is no way back...