The War for Marketing Automation Talent


As the world of B2B marketing adapts to the changing buying landscape, Marketing Automation spend is set to explode from $11.4 billion to $25.1 billion by 2023.

This 120% growth means that Marketing Automation is now a mainstream discipline. However, with UK unemployment currently at its lowest rate since 1975, there is a massive war for talent - demand is increasing for a limited supply of genuine Marketing Automation expertise.

40% of organisations using Marketing Automation state that lack of skills and expertise is their biggest challenge to Marketing Automation success and so this war for talent is affecting marketing’s impact as a result.

So how can you and the marketing department win the war for Marketing Automation talent and develop a successful Marketing Automation strategy? There are 4 options available to you which we will explore further in this report…

  1. Keep Marketing Automation inhouse
  2. Outsource Marketing Automation delivery
  3. A hybrid between inhouse and outsource
  4. Simplification tools to make Marketing Automation more efficient
 

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Should you keep Marketing Automation inhouse or outsource?